If your goal is to become a top company the likes of Nike, Apple, or Amazon.
This will allow you more freedom and flexibility when it comes to branding and launching subsidiary companies. If your plan is to run smaller businesses under one main company, try to keep your company name ideas short and non-specific. Keep your holding company name non-specific. What’s more, be sure to try the company name generator to get a list of unique ideas for your company name. While the terms business and company can be used interchangeably, in a legal sense they have considered two different things.Īs a result, when it comes to naming a company there are a few considerations you should keep in mind while brainstorming. If your company manufactures its cars in countries like Germany or South Korea, a foreign name can even be an advantage since these economies are famous for their automobile industry.
Something to take away from this example is that your brand name doesn’t necessarily need to be in English as long as it’s meaningful. The company’s slogan is “new thinking, new possibilities” which aligns with the name and the overall company mission. Hyundai is a Korean word that translates to modernity in English. This analogy also reminds us of a star constellation, which has to do with the merger of various storied automotive brands that came together to start this company. The astronomical element in the name captures the spirit of optimism, energy, and renewal as the company’s values. The name is rooted in the Latin verb “stello” meaning “to brighten with stars”. Stellantis is the automobile company that owns car brands like Jeep, Fiat, or Alfa Romeo. We often hear about car model names that convey speed and adventure, safety, endurance, or style, depending on their audience.īut what about the automobile companies who stand behind these cars? Let’s look at two examples and how they got their names. The name Razorfish was the result of blindfolding employees and pointing at random words in the dictionary until something stuck.Ĭlearly, not all companies chose an analytical process for naming their business, but ultimately Razorfish is right: the best choice is what will stick with your audience. The founders of the agency were looking for something that’s easily recognizable while making people wonder why they are called like that. They offer all technology-driven and creative services you’d expect from an international agency, however, their name isn’t what you’d first expect from one. Razorfish is one of the world’s largest interactive digital marketing agencies with 2000+ employees. What their audience most needs in the first stage of growing their business is fast marketing results and a quick turnover, which is all in the name of QuickSprout. Their name clearly talks to the right audience hinting at startups and new businesses that are just sprouting.
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Quick Sprout is a marketing business that offers A-Z services, tools, and software for new entrepreneurs to start and grow their businesses. Here are two examples of marketing businesses that did it right. These companies need to be convincing about their ability to bring proven results to the table, as well as ideas that their competitors haven’t thought about. Marketing business names are all about creativity and efficiency. To give you some real-life examples, let’s look at two industries where business names tell a lot.
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In order to get more ideas for your business name, try our free Business Name Generator above. It’s not always the most obvious, downright generic names that win in popularity but rather the ones that have a little mystery, added meaning, or a story behind them. Choosing a unique and interesting business name not only makes you instantly memorable but might also get you free media coverage.
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